On Friday, Patrice Motsepe became president of the Confederation of African Football (Caf) when the South African ran unopposed in elections in Morocco.
Known for being one of Africa's richest men, Mr Motsepe is also the owner of 2016 African champions Mamelodi Sundowns - but who is the man behind the money? The BBC's Pumza Fihlani has been taking a closer look:
Many people are familiar with the phrase "Keeping up with the Joneses", but are you familiar with the idiom "Keeping up with the Motsepes"?
You should be - because Patrice Motsepe is the ninth-richest person in Africa, according to Forbes magazine, and one of the country's first black billionaires.
The founder and chairman of African Rainbow Minerals, he became a billionaire in 2008 - with Forbes calling him the first African to do so.
His rise in prominence and wealth has not been lost on black people in a country where oppressive apartheid laws shut out the majority of the population from a good life, not to mention business opportunities, for many decades.
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Today it is not uncommon to hear "I am not Motsepe" from a parent all too tired of being asked for money, or hear people playfully say "I am Motsepe's son/daughter" when they have some cash to play with after payday.
In short, he has become a representation of wealth and, jesting aside, it means something here for many people that a Patrice Motsepe exists.
It's a reminder of what is possible, so how did Motsepe make his billions?
Buying cheap but aiming high
Motsepe founded his first mining company in 1994, and started buying low-producing gold mines a few years later at a time when the gold market was experiencing a slump and prices were favourable.